The Conscious Collective x Jimmy Fairly Ethical Eyewear



thical fashion has come a long way from its harem pants and cotton bucket-bag origins. From Helen Kirkham’s deconstructed “Frankenstein” sneakers, to Stella McCartney’s dreamy vegan handbag range, and the (newly-released) denim two-piece collection from Reformation, sustainable fashion has earned its place on the runway and on our high-streets.

Taking its place amongst the Chanel and Valentino shops of Paris’ 3rd and 4th arrondissements, Jimmy Fairly opened its first store in Marais back in 2012. An ethical designer eyewear brand, there are now 19 stores across France (8 of which are situated in Paris) and a growing demand for expansion overseas.



About the brand:

Much like the US’ Warby Parker, Jimmy Fairly operates a “Buy one, Give one” system. Recognising the global healthcare epidemic that leaves over 1 billion* visually impaired individuals without access to sight, Jimmy Fairly partners with numerous charitable organisations to donate one pair of glasses for each pair purchased online or in store. This seemingly simple gift grants others access to education, work, and lifestyle opportunities from which they would otherwise be ostracised. In keeping with its ethical endeavours, all Jimmy Fairly frames are designed in Paris and are (responsibly) handmade in Italy.


About the look:

With the ever-increasing demands of my degree, I find myself reaching for my glasses more and more frequently. Thankfully, these Jimmy Fairly’s have extended my wardrobe options when it comes to working the geek chic. The near-transparent frames have allowed for the introduction of lighter, blush colours (perfect for the upcoming spring), and inspired this masc/fem monochrome ensemble.

Glasses / Jimmy Fairly / Sold-out Helga Frame in Cristal Champagne.
Jacket / Depop.
DEFND CULTRE Patch / Afropunk.
Turtleneck / Sobeys Vintage Clothing.
Trousers / Sobeys Vintage Clothing.
(Vans / UO.)


Elsewhere on the internet:

Instagram, Bloglovin’, Pinterest.

Not sponsored.

*Information provided on the website.


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Grace is a 21-year-old content creator and editor, living (much to her dismay) in South West England. Her journey to an ethical lifestyle began in 2015 when she first discovered veganism and, since then, she has transitioned to sweatshop-free (or “slow”) fashion, cruelty-free beauty, and intersectional social activism. Despite her initial reservations, Grace’s affection for fashion and beauty has heightened since this lifestyle revision; developing the distinct, personal style that you see today.

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